High Tide Advisors

High Tide AdvisorsHigh Tide AdvisorsHigh Tide Advisors
Home
Struggling to Grow?
The GTM Playbook
Blog
Our Services
About Us

High Tide Advisors

High Tide AdvisorsHigh Tide AdvisorsHigh Tide Advisors
Home
Struggling to Grow?
The GTM Playbook
Blog
Our Services
About Us
More
  • Home
  • Struggling to Grow?
  • The GTM Playbook
  • Blog
  • Our Services
  • About Us
  • Home
  • Struggling to Grow?
  • The GTM Playbook
  • Blog
  • Our Services
  • About Us

Go-to-Market Strategy for Cybersecurity Companies

From the operators behind $1.5B+ in successful exits

We've sat in your chair. As former President/COO of RiskIQ (acquired by Microsoft, $800M) and COO of Tripwire ($710M exit), we know what it takes to transform a technical security product into a successful go-to-market to become a leader. 


We bring that operator playbook to your company.

About High Tide Advisors

Ignitinging growth

Sales acceleration coaching and team development

Sales acceleration coaching and team development

  

Your technical innovation deserves a story that sells.

Most cybersecurity companies lead with features. We help you lead with business outcomes that make CISOs, CFOs, and boards say yes.


• Transform technical capabilities into ROI-driven value propositions


• Develop persona-specific messaging for technical users, security leaders, and budget owners


Created and delivered winning sales playbooks that have aligned entire companies around a frictionless GTM and driven massive conversion growth.

Sales acceleration coaching and team development

Sales acceleration coaching and team development

Sales acceleration coaching and team development

  

From founder-led sales to scalable revenue engine.


Technical founders often struggle with enterprise sales. 


We bring proven playbooks and hands-on coaching to build predictable pipeline that converts.


• Implement qualification frameworks and value-based selling methodologies


• Coach reps through call recordings, deal reviews, and live feedback


Build pipeline discipline  

Strategic partnerships

Sales acceleration coaching and team development

Strategic partnerships

  

Relationships that generate pipeline, not just logos.


We've built partnerships with Microsoft, Google, Splunk, AWS, and dozens of ecosystem players. 


We know what works—and what wastes engineering resources.


• Identify and prioritize partnership opportunities aligned with your GTM. 


• Leverage our network for warm introductions (ISV's MSSP's and Channel resellers). 


• Structure agreements with favorable economics and clear revenue-sharing models

Who We work with

founders

PE/VC TEams

EXEC TEAMS

 

Technical founders ready to   scale beyond product-market fit. You've built something real—now you need the   GTM engine to match.

EXEC TEAMS

PE/VC TEams

EXEC TEAMS

 Leadership teams preparing for growth, fundraising, or exit. We help you tell a story that resonates with buyers and investors. 

PE/VC TEams

PE/VC TEams

PE/VC TEams

 Investors evaluating security deals or accelerating portfolio companies. We provide GTM due diligence and post-close value creation. 


Ready to accelerate your GTM?

  

Schedule a 30-minute strategy call. No pitch deck required—just your biggest GTM challenge.

CONTACT US NOW

Copyright © 2025-2026 High Tide Advisors. Providing go-to-market consulting, security startup advisor, CISO messaging, cybersecurity positioning strategy, security technology partnerships, M&A readiness cybersecurity, security sales coaching, PE due diligence security, fractional CRO cybersecurity, security vendor GTM strategy, cybersecurity exit strategy, security startup growth consulting.

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