Struggling with Industry Analysts? Meet with a former Gartner Analyst – now with High Tide Advisors – to develop a winning strategy and maximize your results.
“Build it and they will come”
– said no successful leader ever
Technical founders and engineering-driven companies design great products, but struggle with the right sales and marketing strategy.
We help make your products a success by helping you define and implement the right Go-To-Market Strategy.
Enable your company to rise with the tide and achieve success with the product you worked hard to build.
- Identifying the right buyer personas
- Clarifying problems your product solves and finding the right messaging
- Reviewing, simplification and testing of your messaging to improve conversion
- Achieving strong competitive differentiation
- Sales enablement and implementation of GTM
- Complete, end-to-end PLG transition strategy and execution
- Assessment of current, Sales-led GTM and SWOT Analysis
- Creation of product roadmap & onboarding changes required
- Optimize alignment of marketing, sales, and customer success team
- Creation of low-cost CAC marketing engine using our own PLG experiment playbook
- Partnership strategy & partner recruitment
- Technology licensing, OEM, and GTM partnerships
- Bringing a network of relationships with public companies (from our own network)
- Interim & fractional VP Business Development services
- Sales strategy, sales process design, and implementation
- Managing pipeline and forecast reviews for founders and technical leaders
- Hiring a proven, high-performing sales team from our own network
- SaaS pricing strategies and optimization
- Sales training and execution (interim CRO services)
Who we are
We’re a team of former CEO’s, COO’s, Gartner Analysts, VP’s of Sales and Business Development with a series of great successes under our belts. We have the breadth of skills you need to help you grow faster.
Our ethos goes beyond executive-level advisory as we practice what we preach: we help you implement the strategies we devise.
An Industry-first: Analyst Strategy Workshop with a Former Gartner Analyst
Are you spending a lot of time meeting with Gartner, Forrester, and other industry analysts but not getting the recognition you hoped for? Is your strategy poorly understood by analysts, or worse, mischaracterized?
Your prospects make purchasing decisions based on recommendations and guidance from these analysts. Their support will help you achieve and exceed your growth targets. Support from analysts impacts your valuation and helps with partnerships and business development.
In this strategic engagement, you will meet with a top-rated former Gartner cybersecurity analyst in a “mock-briefing” and receive a detailed, written analysis of your briefing process and presentation. The analyst will work closely with you to develop a winning strategy to achieve greater results with Gartner, Forrester, and other key industry analysts.
Leverage Our Network
We’ve been doing this for a while now and pride ourselves on the connections we’ve made and continue to manage. Whether it be for reaching new customers, hiring staff or developing partnerships, we can help you get in touch with the right people to help grow your business.
Looking to grow?
Get in touch to begin your growth trajectory.
What our awesome clients say about us.
Keep up to date with our team's insights from the field.