Business Challenge:

Growth stalled at $40M.
Good technology with limited revenue growth.


  • Overly technical marketing message
  • Focused on wrong buying center
  • Long Sales Cycles, not tied to urgency
  • Company not in a known market segment

Changes Implemented:

  • Repositioned solution to compliance management
  • Up-leveled sale to the CISO
  • Acquired log management solution to address PCI
  • Secured endorsement from Gartner
  • Partnered and co-sold with BMC Software


  • Grew to $100M ARR (40% CAGR)

  • Filed for S1 to take public on NASDAQ

  • Company acquired

About Project

Tripwire grew to $40M ARR, but stoped growing. High Tide identified and fixed several challenges with the go-to-market.

Project Details
  • Categories:Go to Market
  • Skills:Enterprise Security
  • Client:TripWire