Business Challenge:

Accelerate revenue growth rate


  • Two dis-jointed sales organizations for North American and International markets

  • Ambiguous messaging that lacked urgency and business impact

  • Complex pricing model that created tension with customers

Changes Implemented:

  • Restructured sales organizations into one, unified team

  • Instituted a single global, sales process

  • Transformed messaging and customer pitch from company-centric to benefits-oriented

  • Simplified pricing model: from an unpredictable billing in arrears to a value-based, annual subscription model


  • Growth rate doubled

  • Customer satisfaction and retention improved significantly

  • Company was acquired by Citrix (premium multiple)

About Project

Identified complex messaging and pricing models and and two sales teams who were not aligned or working together. 

High Tide Advisors’ Team Refined go-to-market, messaging and team structure to double growth rate.

Project Details
  • Categories:Go to Market, Marketing Messages, Sales Strategy
  • Skills:CDN
  • Client:Cedexis
  • Market:CDN and Multi-Cloud Load Balancing as a Service