Our Team

Meet our incredible people.

Dan Schoenbaum

Dan Schoenbaum

Managing Partner
Seasoned executive (2x CEO and 2x COO). Go-to-market expert who led significant change in the go-to-market at numerous public and private companies with dramatic results- over $5B in funds raised, successful exits, IPO, and M&A transactions.

Focus:

  • Product-Led growth strategy and implementation
  • GTM strategy
  • Product Positioning and category definition
  • Transaction support for PE and Venture investments
  • Business development and strategic partnering
  • Fundraising and M&A strategy
Brad LaPorte

Brad LaPorte

Partner
Former Top-rated Gartner analyst for cybersecurity and threat intelligence, veteran US Cyber Intelligence, Dell, IBM, Kasada evangelist and product leader

Focus:

  • Helping CEO’s achieve success with Gartner and industry analysts

  • Company market positioning and messaging

  • Business Development

Audrey Melnik

Audrey Melnik

Partner
Serial Entrepreneur, Founded 2 Startups.
Over 20 years of experience in consulting and technology across Startups, Corporate & Government.
Creator of the Customer Journey Optimization Methodology.

Focus:

  • Product Led Growth

  • SaaS Pricing & Billing Implementation

  • Customer Journey Optimization

  • Data & Systems Architecture

  • Product Management

Craig Weinstock

Craig Weinstock

Partner
Results-driven executive with 25 years of experience in business development, marketing, and sales in the cybersecurity and enterprise software space. Craig is an entrepreneurial leader with a proven track record of helping organizations of all sizes accelerate growth, improve execution, and achieve their objectives.

Focus:

  • Fundraising

  • Technology Partnerships

  • Messaging & Positioning

Dan is one of the strongest strategic thinkers I have worked with in the industry. His ability to identify strategic objectives, clearly articulate their importance, and motivate employees to a successful implementation is unmatched. These skills translate equally in the customer acquisition domain, where his attention to detail continues to yield amazing results. Dan is the person you want on your team if you intend to win in a very competitive market environment.

Chris Hieb
Managing Director, M&A Pacific Crest Securities

With minimal guidance, Audrey was able to quickly grasp the complexity of our business and develop thorough recommendations for our tools and processes to help us optimize our Customer Outreach. We were impressed by the creative options she suggested that went beyond the scope of the engagement.

Lee Maliniak
VP Product, Matic

Dan is THE sharpest marketing strategist with whom I have ever worked. He has a strong work ethic, is as bright as they come, and drives the business hard while motivating others to achieve their very best. He thrives on applying technology to solving real business problems. Dan is a reasonable, reasoned, and pragmatic executive with terrific interpersonal skills...and he has a great wit, too.

Bob Dunne
SVP of Sales, Tripwire

I want to commend you, your ability to understand our business in the amount of time that you had, it was sooo detailed, it's like you know it, like you work here! And the ideas that you brought to the table were quite creative and I just want to celebrate you for all the work that you put into that.

Priscilla Zorilla
Customer Success, 15Five