Seasoned executive (2x CEO and 2x COO). Go-to-market expert who led significant chang in the go-to-market at numerous public and private companies with dramatic results- over $5B in funds raised, successful exits, IPO, and M&A transactions.
Product-Led growth strategy and implementation
Product Positioning and category definition
Business development and strategic partnering
Fundraising and M&A strategy
Former Top-rated Gartner analyst for cybersecurity and threat intelligence, veteran US Cyber Intelligence, Dell, IBM, Kasada evangelist and product leader
Helping CEO’s achieve success with Gartner and industry analysts
Company market positioning and messaging
Serial Entrepreneur, Founded 2 Startups.
Over 20 years of experience in consulting and technology across Startups, Corporate & Government.
Creator of the Customer Journey Optimization Methodology.
Product Led Growth
SaaS Pricing & Billing Implementation
Customer Journey Optimization
Data & Systems Architecture
Results-driven executive with 25 years of experience in business development, marketing, and sales in the cybersecurity and enterprise software space. Craig is an entrepreneurial leader with a proven track record of helping organizations of all sizes accelerate growth, improve execution, and achieve their objectives.
Messaging & Positioning
Dan is one of the strongest strategic thinkers I have worked with in the industry. His ability to identify strategic objectives, clearly
articulate their importance, and motivate employees to a successful implementation is unmatched. These skills translate equally
in the customer acquisition domain, where his attention to detail continues to yield amazing results. Dan is the person you want
on your team if you intend to win in a very competitive market environment.
Managing Director, M&A Pacific Crest Securities
With minimal guidance, Audrey was able to quickly grasp the complexity of our business and develop thorough recommendations for our tools and processes to help us optimize our Customer Outreach. We were impressed by the creative options she suggested that went beyond the scope of the engagement.
VP Product, Matic
Dan is THE sharpest marketing strategist with whom I have ever worked. He has a strong work ethic, is as bright as they come,
and drives the business hard while motivating others to achieve their very best. He thrives on applying technology to solving real
business problems. Dan is a reasonable, reasoned, and pragmatic executive with terrific interpersonal skills...and he has a great
SVP of Sales, Tripwire
I want to commend you, your ability to understand our business in the amount of time that you had, it was sooo detailed, it's like you know it, like you work here! And the ideas that you brought to the table were quite creative and I just want to celebrate you for all the work that you put into that.