Your partner in maximizing value and positive outcomes
We work with investors from Silicon Valley to Tel Aviv, ranging from early-stage companies, to mature, private equity-backed companies.
Irrespective of the stage, companies constantly face challenges with the go-to-market of new and mature products. Why? The market, competitive landscape, and buying drivers change continuously, and rapidly.
Areas Where We Help Investors:
- Pre-investment due diligence focused on team, go-to-market, and technology
- Leading transitions from Sales-led to product-led growth
- Optimize messaging and positioning to improve conversion
- Enhancing messaging for key, high-growth verticals
- Identification of growth levers from tuck-ins to technology licensing
- Sourcing key executives from our vast, known, and trusted network
We partner with investors in the following areas:
- Product messaging and positioning
- Sales led vs product-led growth strategies
- Pricing models and monetization
- Diagnose and help correct issues with low conversion rates
- Marketing funnel analysis and conversion optimization
- Sales process improvement
- Virtual CRO services
- Business Development strategy creation and execution
Who we are
High Tide Advisors is a boutique consulting firm created to help software companies create and execute the perfect go-to-market. Many technical founders and engineering-centric companies design great products but struggle with the right sales and marketing strategy. We are a team of former CEO’s, COO’s, VP’s of Sales and Business Development to help you get aligned on your company strategy and determine the appropriate product positioning and marketing strategy, the right route to market, and the partnership strategy you need to scale.
Our specialty: We analyze and optimize your company and product positioning, your route to market and partnership strategy (collectively, your go-to-market), to dramatically improve your success and maximize your growth.