Are Industry Analysts Important To Your Go-To-Market?
Throughout my career as a CEO and earlier, when I was in Product Management, and Mergers & Acquisitions (M&A), I managed to gain significant value and also greatly amplify our company success by working closely with industry analysts. Building...
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Why Your 2021 Marketing Plan Sucks
If you are bullish on your company’s growth this year, you need to carefully assess your overall go-to-market strategy. Are you still reliant on traditional marketing approaches for lead generation and sales? If so, your strategy is dated and...
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The Death of the SIEM is Fueling the Security Data Lake
A decade ago, log management was commonly used to capture and retain events for compliance and security use cases. As adversaries and their TTP’s grew more sophisticated, simple logging evolved into security information and event management (SIEM) and the...
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Lessons Learned From a Habitual Category Creator
Creating a category is a bold, often frightening step that few attempt. Here are lessons learned during the creation of new categories in SaaS security and enterprise software to help companies rise above the competitive fray and achieve a...
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Do you Really Have Product-Market Fit? Read This Guide and Find Out
I have been a 2-time CEO and 2-time COO hired to help technical founders realize commercial success. I am lucky to have been a part of some great teams in my career. During that time, those same teams have...
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Is Your Go-To-Market Failing?
Many companies have great ideas, but never achieve success. Why not? The complex mix of strategy, messages, products, and overall execution, known as their ‘go-to-market strategy, just wasn’t right. Why is it so hard to get your go-to-market right?...
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Productive Partnerships: How a ‘David’ Can Partner With ‘Goliath’
This is the story of a small, innovative SaaS startup that fought above its weight class, built a meaningful relationship with several multi-billion dollar industry leaders, made millions of dollars, and achieved a spot on center stage. Yep, that...
Read moreThe Anatomy of the Perfect SaaS Analytics Dashboard
You want to create a SaaS dashboard to help your team focus on what matters — converting more customers and building a great product and customer experience to retain more of them. There just always seems to be something...
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